Keeping Transportation Design Selling on Track for Pufferwillies

ChannelGrabber Case Study - Keeping Transportation Model Selling on Track for Pufferwillies

ChannelGrabber Case Research Study - Keeping Transport Model Selling on Track for Pufferwillies

Mike Morgan

10th November 2017

5 Minute Read

Background

BACKGROUND

SHEFFIELD TRANSPORT MODELS (STM) is a standard high street retail company that has been developed for more than 30 years.STM is not a

toyshop, it's enthusiast and deals with enthusiasts - sometimes jokily characterised as 'kids of any ages'. Its stock range covers all aspects of the design market, consisting of Model Railway, Die cast Automobiles, Slot Cars consisting of Scalextric, the very best in surroundings and a very extensive variety of Transport Books.Like many smaller sized services which retail specialist niche items from a high street system, it has actually seen considerable changes in the routines of consumers as the internet has actually changed the method all of us live, work and run our businesses.Problems THE DIFFICULTY In 2008, the trend for online shopping

was well established and STM had to adjust to the eCommerce transformation as the company was at risk of getting left. Like lots of long established, owner ran organisations, it had not really accepted the digital economy.The owner is not technology-savvy and Phil Wilson was brought into the organisation as a partner to

create an online existence, market business and carry out eCommerce. For a time, online operations centred on the domain http://pufferwillies.co.uk, nevertheless, Phil Wilson recognised the have to leverage the high levels of traffic brought in by marketplace shops and developed an eBay Store. As the feel and look of website design and technical requirements evolved, there was likewise a have to develop a more updated website. Subsequently, the EKM eCommerce platform was picked for executing the online looking for the brand-new website, http://pufferwillies-stm.co.uk.This created the problem of managing listings and deals for 14,000 items across the three eCommerce outlets." Things didn't work really well at all,"states Phil Wilson."

Doing it manually made it sluggish, ineffective and prone to errors. Client service wasn't all that it could be ..."Service THE SERVICE In 2013, Pufferwillies picked ChannelGrabber as the technology for resolving some of the issues of handling its multiple channels(online and instore)and several online stores. Phil Wilson

states:"For the bits that ChannelGrabber succeeds, it makes it simpler to manage listings."ChannelGrabber is designed to bring together listings, stock, billing, shipping and messaging throughout online outlets, on both eCommerce platforms and markets. ChannelGrabber is meant to be a single source of details to assist streamline management. It is designed to accommodate eBay Shops, Amazon Storefronts and eCommerce stores built on platforms including, EKM, Shopify

and WooCommerce.For Pufferwillies, ChannelGrabber is central to managing listings, order processing, invoicing and provider and postal labelling. Presently, with ChannelGrabber helping to run things, the organisation is fulfilling around 1,500 orders per month.Results THE OUTCOMES Under the Pufferwillies brand name, STM has created a strong online presence, competitively retailing an extensive variety of items from leading manufacturers in 3 online and one physical location.With assistance from ChannelGrabber, it has actually ended up being a trusted and recognisable brand name among the transport model community with a credibility for delivering a high degree of consumer satisfaction.By contrast, numerous transportation design stores that stopped working to embrace eCommerce face problems or have vanished. Nevertheless, in spite of stiff competition from the gravitational pull of immersive and compulsive digital gaming, the transportation design enthusiast scene remains buoyant.For the future, Phil Wilson states: "With ChannelGrabber's help, we might even be able to stand back and perhaps even retire!"Why don't you imitate Pufferwillie's success by checking out ChannelGrabber today? Our multi-channel ecommerce software application helps you to automate the management of listings, stock, orders, billing, shipping and messaging so frees up your time to focus on scaling your company. Inventory|Orders|Delivering||

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ChannelGrabber Case Study – Keeping Transport Model Retailing on Track for Pufferwillies

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