Opening this Friday, 13th Oct, Poster Girls is a brand-new major exhibition at the London Transport Museum, celebrating a century of art and style produced by female poster artists. The exhibit covers 2 floorings of the popular Covent Garden museum
with 130 stunning posters and initial art work revealing the often-hidden contribution of woman artists to the increase of poster art over the last one hundred years. Beginning in the early 1900s when poster art remained in its infancy, the exhibit charts the crucial function played by London Transport in commissioning women designers and supplying a platform for their art. The exhibit showcases some of the leading female artists who have actually worked for London Transportation and Transportation for London including well-known designers such as Mabel Lucie Attwell, Laura Knight, Enid Marx and Zandra Rhodes.
Sam Mullins, Director of London Transportation Museum, said:" By theming our newest poster exhibition around the work of woman artists and designers, we are supplying a brand-new filter through which to value the Museum's world class poster collection. It likewise supplies an opportunity to review the altering social, economic and political conditions that impacted ladies's lives and work over the last century-- which is rather fitting as we approach the centenary in 2018 of choose women."
Ruth Sykes, graphic designer and associate lecturer in graphic design at Central Saint Martins, said:" These artists have and continue to make an incredibly important contribution to poster style but generally they are not as well-known as their male contemporaries. The Poster Girls exhibition will help to redress this by bringing their work to the attention of a larger public audience."
The museum includes more detail about the exhibit: Poster Girls-- a century of art and style Taking a broadly chronological technique, the exhibition features works by illustrators, fine artists and graphic designers. It moves from 1910 to modern times, unearthing how each age influenced the artists' stylistic approach and highlighting the role played by London Transport in commissioning female talent.Each years functions at least one lead designer, supported by extra source material (consisting of ceramics, textiles, books, film and pictures) to represent their diverse portfolios. Visitors will be handled a visual journey through previous years to the present day:
- (1910-1920) Illustrators and innovators: chances for female illustrators were generally restricted to book and magazine illustration. This area reveals the first recognized poster by a lady to appear on the transportation network-- Kew Gardens by Tram, by Ella Coates in 1910.
- (1920s to 1930s) The Golden Age: a lot more women artists designed posters for London Underground/London Transportation. New social and political flexibilities after the war, integrated with simpler access to art education, suggested that ending up being a designer was for the very first time seen as a viable career option for ladies. But male designers were still paid more and accomplished greater fame than their female associates.
- (1940s to 50s) End of a period and brand-new beginnings: Throughout the 2nd World War, publicity for leisure was changed by public information posters. Far fewer ladies worked as poster artists compared with the previous twenty years. By 1950s, London Transport was once again utilizing female designers, consisting of both established artists and emerging talent.
- (1960s to 70s) Artists and firms: Posters moved from the vibrant styles of previous decades to a lot more illustrative approach. This period saw the increase of ad agency, and competitors from magazine and tv marketing
- (1980s to 1990s) Restoring the tradition: With poster publicity in decline, London Transport started a fine art poster commissioning program throughout the late 1980s to fill unsold advertising areas on the London Underground network. These Art on the Underground posters were, and continue to be commissioned directly from artists. As the economic situation enhanced in the 1990s, London Transport returned to more traditional, industrial posters with a direct 'go places-- do things' message, called the Merely series. Females designers played a prominent role in both projects.
- (2000 to present) Contemporary commissioning: Carry for London continues to commission posters from individual artists, with women producing a few of the most striking designs. While some of these promote Art on the Underground projects, others continue the tradition of enticing passengers to take a trip off-peak to the countryside or into town for home entertainment and leisure.
It was excellent to see some of the original artwork up close.
Here's a collection of some of the posters on show:
< img src=http://www.urban75.org/blog/images/poster-girls-transport-museum-20.jpg alt="Poster Girls-- a century of art
Exhibit details Poster Ladies Exterion Media Gallery, London Transport Museum, Covent Garden Piazza, WC2E 7BB. Entry is consisted of in the adult admission ticket, which permits unlimited daytime entry for a whole year. - Advance online booking: grownups ₤ 16.00 (concessions ₤ 13.50) - On the door: adults ₤ 17.50 (concessions ₤ 15.00) - Kids go free.For advance booking information, call +44 (0) 20 7565 7298 Exhibit runs up until 18th November 2018. Revolution Paper, Mexican Prints at the British Museum Checking Out London and the River Thames at the Museum of London Docklands at West India Quay
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