Tuesday 28 August 2018

Sadiq Khan relocates to ban body-shaming advertisements from London transport

to the advertising industry about this.The mayor’s workplace stated it had actually likewise asked TfL to set established a steering group in collaboration with its ad agency, Exterion Media and JCDecaux, to keep track of and evaluate compliance with guidelines. Between them the two companies handle TfL’s ₤ 1.5 bn advertising organisation, which playings around 12,000 advertisements a year.TfL’s industrial advancement director, Graeme Craig, stated:”Advertising on our network differs from TV, online and print media. Our customers can not merely switch off or turn a page if an ad offends or upsets them and

we have a responsibility to ensure the copy we bring reflects that special environment.”Topics Reuse this content

Source

https://www.theguardian.com/media/2016/jun/13/sadiq-khan-moves-to-ban-body-shaming-ads-from-london-transport



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